:ComputerWorld: Emerging Companies: E-Mail on Steroids [Boldfish]
ComputerWorld: Emerging Companies: E-Mail on Steroids [Boldfish] Feb 21, 2000, 15 :21 UTC (1 Talkback[s]) (3847 reads) (Other stories by Cynthia Morgan)
"BoldFish software takes over from more conventional
message transport architectures such as Simple Mail
Transfer Protocol (SMTP). Traditional outgoing mail
servers handle bulk messages as thousands of separate
e-mails that are written -- sometimes several times --
to a storage queue for transport."
"BoldFish, in contrast, stores only a master copy of the
message content, combining it many times with mailing
addresses and other information from a SQL database.
The actual message that will be mailed to the customer
is assembled on the fly, without SMTP's additional
writing and queuing. The result, says Yamauchi, is that
bulk messaging can be sent much faster than with
conventional e-mail systems. According to BoldFish's
acting CEO, Barbara Tallent, the BoldFish system can
ship as many as 500,000 messages per hour."
"...BoldFish also manages the mail that doesn't
get through. Between 2% and 20% of all bulk message
transmissions are returned as unsubscribed requests,
failed addresses or retries. BoldFish can distinguish
between several types of failed transmissions...
and will either try to resend a message,
update the database or forward the failed message to
someone for further action. ...BoldFish... supports Windows NT, Linux and
Solaris platforms and works with most SQL databases,
including Oracle, Sybase and Microsoft Corp.'s SQL
Server."
